West Virginia University
STRATEGIC MARKETING & COMMUNICATIONS
The role of the web and graphic designer at the WVU is to combine graphic imagery and typography under the brand standards of West Virginia University with the intent to market and advertise programs, degree offerings, events, fundraisers, performances, concerts and exhibits through email campaigns, website updates, posters, banners, vinyls, and booklets.
ADMISSIONS
PACKET
Upon acceptance into WVU, students receive a letter in the mail with WVU branded swag (flag, stickers, water bottle, etc.) to celebrate their acceptance.
The admissions packet includes a folder on the inside to house the acceptance letter, pages that detail the next steps, and a perforated checklist on the back for students to take on their journey to becoming a Mountaineer!
Recruiting
Mailer
This brochure is mailed out to prospective students who expressed interest in attending the College of Creative Arts and Media. The design was created using Adobe InDesign and Photoshop to illustrate financial aid information, programs, creative workspaces, and portfolio and audition requirements.
School Flyers
In addition to mailers about the overall College, prospective students also receive a flyer from the school they’ve expressed interest in. The school flyers discuss the programs they offer, experiential learning opportunities, workspaces and alumni stories.
Social Media
The College is very active on social media and shares student successes and events. Social media graphics are created with Adobe Illustrator and Photoshop using WVU branding elements like the half-tone gradient, drop shadow effect, slashes and skew boxes.
